In a short time after the “hottest” period of the year – the Christmas and New Year celebrations – the experts are ready to make some conclusions on the amount of downloads of mobile applications.
Traditionally this period becomes the highest point in such rating because of new users of smartphones and tablets who got the device as a present under a Christmas Tree and start to fulfill them with different content at once. In several weeks this index always decreases a little but several first weeks are the golden time for mobile application developers.
Fiksu the specialist in mobile application marketing, is going to publish the statistics for January – which is traditionally the “hot” month for the mobile application markets when all people who got new smartphones and tablets as a present start fulfill their devices with mobile games and different kinds of applications.
This year January is not an exception. The cost of attraction of a loyal user who starts the application tree or more times decreased by 11% for Fiksu as compared with December 2012 – from 1,67 to 1,56 dollars.
The amount of downloads of free mobile applications that are included in top-200 for iPhone in the USA increased by 13% as compared with December last year to 6,01 million.
For the Christmas of 2012 year the record number of new mobile devices were activated that is why it is not surprising that activity of new users and downloads of applications increased significantly during the latest days and weeks.
“The January indexes of Fiksu became the first indicator of a mass character of mobile advertising when the advertisers focus on value and not on volume making strategic planning for the coming year and distributing the budget to maximize the efficiency”, - says Mika Adler, the Chief Executive Officer in Fiksu.
Guest post by Josh Hamilton, technology consulter and author of analytical and how-to articles regarding IT, mobile trends, cell phones and plans. Specializes on explaining how to improve mobile signal with cell phone booster, how to choose the technological networking solution for a home or office, and how to use IT in the most efficient way.
