Sunday, March 31, 2013

7 reasons why customers pick Magento


Those who are evaluating platforms for managing online stores have no doubt at some point considered Magento CMS. To help making the final choice we’ve decided to put together a little review of the most essential features Magento offers to its users.

1. Unlimited items and categories. Magento provides incredibly flexible catalog that supports any types of physical or digital products you might want to sell. For specific groups of products certain options can be set up, for instance size, print and color for clothing. You can also create groups of products and cross links to related items, which may help to increase your sales.

2. Flexible pricing. When you use Magento you are in charge of the prices. If you think that today is a good day for a grand sale all you have to do is make some changes in the admin panel of your store. You can offer customers such options as “buy one item and get another for free”, percentage discount or discount for the following item. Such freedom and flexibility allows you to quickly respond to all the moves of your competitors and set your own rules.

3. Customizable design. Though Magento offers a great number of pre-designed themes that you can choose from, if you want to create a truly unique website that would capture potential clients’ attention you can use services of Florida Magento programmers that will take your idea and create functional and visually attractive design of your website.  

4. SEO. With this CMS you can be sure that your site will be ranked pretty high in search engine results and that your potential clients will be able to find you.

5. Multiple languages and currencies. This feature allows easily go global and sell your products at some of the most exotic locations imaginable.

6. Reporting and analytics tools. Florida eCommerce web developers made sure you get only relevant information on your products and sales.

7. Customer relationship. Magento allows making customers more engaged into your business. They can write reviews, “like” and share info on your products on Facebook and other social networks, create wish lists and more.

Another thing worth mentioning is a huge number of plugins Magento has to offer. If you want to learn more about them read here.